Today, more than 17.600 Yoplait products are consumed every minute worldwide. We owe this success to our know-how and the search for authenticity and innovation that our brand has always shown since its establishment.

Yoplait has accompanied our everyday lives over the past 40 years and endeavours to surprise consumers new products with new flavours, bearing nutritional qualities.

Our approach is through the permanent anticipation of major consumer trends. Understanding expectations, encouraging the pleasure of eating and boosting the supply market are ways of enhancing our dynamism. The invention, in 1967, of "fruit yoghurt" illustrates this. Our status as a forerunner puts us ahead of the pack in this segment.

We are proud of our history. Our little flower is featured on Yoplait products which have established the reputation of our brand across the world. Perle de Lait, Panier de Yoplait, Petits Filous, Yop, Calin are just some of the ultra-fresh products that are part of our heritage.

But this success also lies in the choice we have made to build our international development. Franchising is a real adventure that has opened up the world through a policy of traditional French quality labelling. We have set up a solid international network to position ourselves as a major player on the ultra-fresh market worldwide. Through its approach to local markets, it provides us with a tremendous panorama of yoghurt-eating habits throughout the world.

2002 was a decisive stage for our development. We now work with, PAI Partners, an active partner that joined our historic Sodiaal shareholder to allow us to expand. This change in structure puts us in a better position to approach the future and implement a strong strategic industrial vision.

Yoplait now has all the cards in hand to extend its international presence, cultivate excellence and professionalism in an expanding yoghurt market. The group strives to design products adapted to the tastes and needs of demanding consumers through traditional retail channels or out-of-home catering, through our dedicated subsidiary.

We are determined to ensure that the little flower continues its growth and blossoms all over the world.

Lucien FA