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Listening to and satisfying consumers

Today, Yoplait is the second most widely consumed dairy product brand. This success is due to the search for authenticity and innovation our brand has always shown since its establishment . It is also the consequence of know-how and the performance of the industrial tool that the company has designed and set up worldwide.

Listening to and satisfying consumers

Yoplait strives to provide consumers with high quality products.
Understanding needs and anticipating expectations are a priority to make sure that products meet the everyday requirements of nutritional balance, health and well-being of consumers.

Yoplait puts the balance between taste quality and nutritional characteristics at the heart of its product conception. The search for organoleptic quality indicators is also a major issue for Yoplait. Quality teams develop methods to proceed with physical and chemical and sensory analyses to test and develop flavours, textures and aromas.

 
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