Presentation of the World Organisation
Yoplait is the world’s second-ranking brand in ultra-fresh products.
The group is established in approximately fifty countries. The Yoplait product range consists of some 2,500 references marketed worldwide.
Through its franchise system, over the past 40 years, Yoplait has developed the brand internationally, building an original industrial and commercial adventure with well-established local partners.
A genuine guarantee of quality and innovation, the label is present in five continents. In addition to this franchise network, Yoplait has set up five subsidiaries in Europe in the recent years.
Strengthened by its know-how and technical excellence of French industrial systems, Yoplait transmits its expertise to its partners in order to develop, creative and delicious specialty ranges.
Receptive to food trends and the particular features of each country, the international division steers through strategies to pre-empt the market and create specific developments.
Being able to modify tastes or textures, setting out an appropriate marketing action and monitoring the quality process by ensuring respect for national and international regulations establish the foundations of an effective partnership that Yoplait has always cultivated with its partners by experience-swapping and complementarity.